SULJE VALIKKO

Englanninkielisten kirjojen poikkeusaikata... LUE LISÄÄ

avaa valikko

Questionnaire Design - How to Plan, Structure and Write Survey Material for Effective Market Research
116,10 €
Kogan Page Ltd
Sivumäärä: 344 sivua
Asu: Kovakantinen kirja
Julkaisuvuosi: 2022, 03.05.2022 (lisätietoa)
Kieli: Englanti
Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does.

Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the greater volume of surveys and demands on potential respondents' time is making the task even harder. Your questionnaire needs to work better than ever to keep their attention. Questionnaire Design provides comprehensive and practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.

You can't write a good questionnaire unless you know exactly what you are trying to achieve. This updated fifth edition recognizes this fundamental challenge, with advice for gaining the clarity needed to plan and focus your questionnaire. It continues to provide guidance for those using interviewer administered surveys, but now reflects the primacy of online and the challenges that brings. With pressure on everyone's time, this revised edition makes it even easier to navigate to the key points with new bullet-pointed takeaways at the end of each chapter.

Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
LISÄÄ OSTOSKORIIN
Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 3-4 viikossa
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Questionnaire Design - How to Plan, Structure and Write Survey Material for Effective Market Researchzoom
Näytä kaikki tuotetiedot
ISBN:
9781398604148
Sisäänkirjautuminen
Kirjaudu sisään
Rekisteröityminen
Oma tili
Omat tiedot
Omat tilaukset
Omat laskut
Lisätietoja
Asiakaspalvelu
Tietoa verkkokaupasta
Toimitusehdot
Tietosuojaseloste