This book uniquely operationalizes "sustainable ageing" as a concept for reimagining ways by which: (1) social and health threats (i.e., climate change events, extreme industrialization, infectious disease outbreak, and war) can constrain the implementation of healthy ageing campaigns or limit their outcomes, and (2) potential transdisciplinary strategies can be rolled out to optimize healthy ageing through the campaigns in contexts experiencing the threats.

The United Nations Decade of Healthy Ageing 2021-2030 initiative drives major healthy ageing campaigns and encapsulates 10 initiatives for enabling people to maintain health as they age. Worsening social and health threats are, however, hindering the implementation of the campaigns. Consequently, healthy ageing may not be achieved or sustained, even in age-friendly contexts experiencing crises.

Scholars agree these threats will adversely impact public health and an inclusive multidisciplinary approach to healthy ageing is necessary amidst the threats. This book provides an understanding of how healthy ageing should be framed and approached through the campaigns in a world experiencing crises. Among the topics covered are:

• Psychology of “Ageing in Place” Amidst Health and Social Threats: Perspectives on the Decade of Healthy Ageing 


• Climate Change Adaptation for Healthy Ageing


• Research-Practice Gap: Impact on Campaigns and Mitigation Strategies  


• Human Development Pathways for Empowering Older Adults: A Decade of Healthy Ageing Perspective 


• Initiatives to Fight Ageism, Neglect, and Elderly Abuse During Crises: A Healthy Ageing Perspective     

Sustainable Ageing: Reimagining Healthy Ageing Through the Lens of Flagship Campaigns is a timely publication with broad appeal. Each chapter provides empirical evidence or models for improving stakeholders’ understanding of campaign-related healthy ageing programmes, how the programmes are affected by the threats, and what can be done to achieve the core goals in contexts experiencing threats. Students, lecturers, and researchers can use the book as a research guide, whereas public health professionals and organizations can use it to develop or alter policies. Researchers in a wide range of disciplines can design studies based on models and insights from the book.