McGraw HillAsu: Pehmeäkantinen kirjaPainos: 4. painosJulkaisuvuosi: 2022, 28.04.2021 (lisätietoa)Kieli: Englanti M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.