There's absolutely no point having a brilliant plan if it never gets put into practice. That's why execution is the key to business success, and this book is the definitive step-by-step guide to executing a strategy that really works.
Two strategic initiatives out of three fail. They are actually a huge challenge for more-of-the-same, better-and-better, companies. Indeed, their cross-organization scope violates all principles of silo efficiency.
Strategic initiatives are precisely not more of the same. Smarter Execution identifies seven key steps that managers need to get to grips with if they are to reap the full benefits of their strategic initiatives:
¨ Focus firstless is more
¨ Pick the best possible teamdont compromise
¨ Set the courselearn to navigate to a destination that is not yet fully defined
¨ Set up to winthere is no commitment switch: it starts with you
¨ Think it throughrehearse mentally each next step, leaving no stone unturned
¨ Get all aboardits about getting people to change the way they work
¨ Follow throughto learn on the go
The authors, Xavier Gilbert, Bettina Büchel, and Rhoda Davidson, have been working with several hundred executives to help them execute their strategic initiatives. Time and again, they have seen how these seemingly common-sense insights were actually unexpectedly difficult to apply in most efficient organizations