William R. Basset | Akateeminen Kirjakauppa

Contents: guesswork vs. scientific planning; what are you going to sell; high cost of variety; taking the risk out of personal selling; taking the risk out of buying; eliminating the financial risk; to get the most out of advertising; choosing a sound credit policy; eliminating the risks of strikes; making sure of low production costs; making sure your prices are right; sure way to profits.