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PERFORMANCE MEASUREMENT WITH THE BALANCED SCORECARD : A PRACTICAL APPROACH TO IMPLEMENTATION WITHIN SMES | ||
| Performance Measurement with the Balanced Scorecard : A Practical Approach to Implementation within SMEs 49,60 € Springer Sivumäärä: 133 sivua Asu: Pehmeäkantinen kirja Painos: 2012 Julkaisuvuosi: 2012, 05.01.2012 (lisätietoa) Kieli: Englanti Do we really know the critical phenomena that are linked to how enterprises function and the dynamics of their relationships with customers, suppliers and competitors? Are their decision-making processes founded upon a set of performance measurements that were accurately designed and systematically elaborated? The above questions are the focus of this book, as is the following premise: enterprises need a system to measure their critical performances so they can be managed effectively; metaphorically speaking, enterprises need a “management dashboard” to serve as a navigational aid. A dashboard to show – with as few distortions as possible – the pattern of key variables that characterizes the specific formula enterprises use to face their competitive and social environment.
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