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Mudita Sinha | Akateeminen Kirjakauppa

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Future of Customer Engagement Through Marketing Intelligence
Mudita Sinha; Arabinda Bhandari; Samant Shant Priya; Sajal Kabiraj
IGI Global (2024)
Kovakantinen kirja
413,90
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Improving Service Quality and Customer Engagement With Marketing Intelligence
Mudita Sinha; Arabinda Bhandari; Samant Shant Priya; Sajal Kabiraj
IGI Global (2024)
Pehmeäkantinen kirja
292,70
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Future of Customer Engagement Through Marketing Intelligence
Mudita Sinha; Arabinda Bhandari; Samant Shant Priya; Sajal Kabiraj
IGI Global (2024)
Pehmeäkantinen kirja
292,70
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Marketing Intelligence, Part A - Understanding Customers in the Era of Digitalization
Mudita Sinha; Arabinda Bhandari; Samant Shant Priya; Sajal Kabiraj
Emerald Publishing Limited (2025)
Kovakantinen kirja
121,40
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Marketing Intelligence, Part B - AI, Trust, and Innovation in the Modern Business Landscape
Mudita Sinha; Arabinda Bhandari; Samant Shant Priya; Sajal Kabiraj
Emerald Publishing Limited (2025)
Kovakantinen kirja
128,80
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HR Analytics in an Era of Rapid Automation
Radha Yadav; Mudita Sinha; Joseph Varghese Kureethara
IGI Global (2023)
Pehmeäkantinen kirja
221,80
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HR Analytics in an Era of Rapid Automation
Radha Yadav; Mudita Sinha; Joseph Varghese Kureethara
IGI Global (2023)
Kovakantinen kirja
293,20
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Future of Customer Engagement Through Marketing Intelligence
413,90 €
IGI Global
Sivumäärä: 286 sivua
Asu: Kovakantinen kirja
Julkaisuvuosi: 2024, 31.05.2024 (lisätietoa)
Kieli: Englanti
In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data – the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage. Designed with a comprehensive and practical approach, the book's objectives align with addressing the emerging trends and challenges in customer engagement driven by marketing intelligence. It caters to a diverse audience, including marketing professionals, data analysts, business leaders, academics, researchers, consultants, technology developers, and policymakers. By delving into various topics, from AI-driven customer experiences to the application of advanced technologies like text mining and blockchain, the book serves as a valuable resource for navigating the evolving landscape of customer engagement and marketing intelligence. Ultimately, it stands as a beacon, illuminating the path toward sustainable and responsible customer engagement strategies in the ever-evolving world of marketing.

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Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Future of Customer Engagement Through Marketing Intelligencezoom
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ISBN:
9798369323670
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