Joseph Geunes | Akateeminen Kirjakauppa

This work brings together some of the most up to date research in the application of operations research and mathematical modeling te- niques to problems arising in supply chain management and e-Commerce. While research in the broad area of supply chain management enc- passes a wide range of topics and methodologies, we believe this book provides a good snapshot of current quantitative modeling approaches, issues, and trends within the field. Each chapter is a self-contained study of a timely and relevant research problem in supply chain mana- ment. The individual works place a heavy emphasis on the application of modeling techniques to real world management problems. In many instances, the actual results from applying these techniques in practice are highlighted. In addition, each chapter provides important mana- rial insights that apply to general supply chain management practice. The book is divided into three parts. The first part contains ch- ters that address the new and rapidly growing role of the internet and e-Commerce in supply chain management. Topics include e-Business applications and potentials; customer service issues in the presence of multiple sales channels, varying from purely Internet-based to traditional physical outlets; and risk management issues in e-Business in B2B m- kets.