Joao Heitor De Avila Santos | Akateeminen Kirjakauppa

Customer Relationship Management: Strategic Approaches in Digital Era examines various aspects of customer relationship management including an extensive historical overview of marketing strategies and relationship marketing. It includes definitions of strategic approaches of marketing, managing business relationships and buying behavior. Provides the reader with insights into the development of its history, so as to understand the customer’s mind, motivations, arguments, backgrounds and why customer relationship marketing strategies are important.