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Jill Dyché | Akateeminen Kirjakauppa

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Customer Data Integration - Reaching a Single Version of the Truth
Jill Dyché; Evan Levy
John Wiley & Sons Inc (2006)
Kovakantinen kirja
35,10
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CRM Handbook, The - A Business Guide to Customer Relationship Management
Jill Dyche; Mary O'Brien
Pearson Education Limited (2001)
Pehmeäkantinen kirja
62,90
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e-Data - Turning Data Into Information With Data Warehousing
Jill Dyche
Pearson Education (US) (2000)
Pehmeäkantinen kirja
37,10
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The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age
Jill Dyche
McGraw-Hill Education - Europe (2015)
Kovakantinen kirja
43,10
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The New it - How Technology Leaders are Enabling Business Strategy in the Digital Age
Jill Dyche
McGraw-Hill Education on Brilliance Audio
CD-äänilevy
65,00
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The New it - How Technology Leaders are Enabling Business Strategy in the Digital Age
Jill Dyche
McGraw-Hill Education on Brilliance Audio
CD-äänilevy
57,00
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The New it - How Technology Leaders are Enabling Business Strategy in the Digital Age: Library Edition
Jill Dyche
McGraw-Hill Education on Brilliance Audio
CD-äänilevy
92,70
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Impossible Data Warehouse Situations - Solutions from the Experts
Stacie Parillo; Sid Adelman; Jill Dyche; Joyce Bischoff; Douglas Hackney; Sean Ivoghli; Larissa Moss; Chuck Kelley; Marco
Pearson Education Limited (2002)
Pehmeäkantinen kirja
48,40
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Customer Data Integration - Reaching a Single Version of the Truth
35,10 €
John Wiley & Sons Inc
Sivumäärä: 320 sivua
Asu: Kovakantinen kirja
Julkaisuvuosi: 2006, 15.08.2006 (lisätietoa)
Kieli: Englanti
"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI."
-Philip Kotler, S. C. Johnson

Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University

"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been."
-Jack Trout, author, Differentiate or Die

"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way."

-Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business

Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.

Foreword by: Don Peppers, Martha Rogers

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Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 4-5 viikossa | Tilaa jouluksi viimeistään 27.11.2024
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Customer Data Integration - Reaching a Single Version of the Truth
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ISBN:
9780471916970
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