Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.); Kusum L. Ailawadi (ed.); María Jesús Yagüe-Guillén (ed.) Springer (2017) Pehmeäkantinen kirja
Efrén Mezura-Montes; Héctor Gabriel Acosta-Mesa; Jesús Ariel Carrasco-Ochoa; José Francisco Martínez-Trinidad; Olvera-López Springer International Publishing AG (2024) Pehmeäkantinen kirja
José Francisco Martínez-Trinidad; Jesús Ariel Carrasco-Ochoa; José Arturo Olvera-López; Sudeep Sarkar Springer International Publishing AG (2018) Pehmeäkantinen kirja
Jesús Ariel Carrasco-Ochoa; Jose Francisco Martinez-Trinidad; Jose Arturo Olvera López; Kim L. Boyer Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2012) Pehmeäkantinen kirja
Jesús Ariel Carrasco-Ochoa; José Francisco Martínez-Trinidad; José Arturo Olvera-López Springer International Publishing AG (2017) Pehmeäkantinen kirja
Jose Francisco Martinez-Trinidad; Jesús Ariel Carrasco-Ochoa; Jose Arturo Olvera-López; Joaquín Salas-Rodríguez; Ching Suen Springer International Publishing AG (2014) Pehmeäkantinen kirja
José Francisco Martínez-Trinidad; Jesús Ariel Carrasco-Ochoa; Victor Ayala Ramírez; José Arturo Olvera-López; Xiaoyi Jiang Springer International Publishing AG (2016) Pehmeäkantinen kirja
Jesús Ariel Carrasco-Ochoa (ed.); José Francisco Martínez-Trinidad (ed.); José Arturo Olvera-López (ed.); Joaquín (ed. Salas Springer (2019) Pehmeäkantinen kirja
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
