Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.); Kusum L. Ailawadi (ed.); María Jesús Yagüe-Guillén (ed.) Springer (2017) Pehmeäkantinen kirja
Edgar Roman-Rangel (ed.); Ángel Fernando Kuri-Morales (ed.); José Francisco Martínez-Trinidad (ed.); Jesús Ar Carrasco-Ochoa Springer (2021) Pehmeäkantinen kirja
José Francisco Martínez-Trinidad; Jesús Ariel Carrasco Ochoa; Josef Kittler Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2006) Pehmeäkantinen kirja
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
