Jennifer Raga | Akateeminen Kirjakauppa

Management of tourism destination is a multi-faceted pursuit. It together comprises the contemporary critical issues in tourism, its persistent challenges which are based upon the several experiences collected from different destination of tourism along with vibrant cultural and economic environment. In managing the destinations of tourism, the most important contribution is made by the employees that add the competitive edge in the organizations of tourism. The management required for the development of destination based tourism industry demands high quality of human resources.

This book develops a framework to explore the links between destination based tourism and human resource management. This book covers the central theme of managing the tourism destination, the characteristics of traveler’s choice, destination management and destination planning, management of heritage sites and developing of destination products along with the information management.

The first introductory chapter of this book discuss about the literature of tourism and facts related to the various tourist destinations. The second chapter of this book gives a glimpse regarding the planning and organizing of a trip to the final destination as it has become easier now to visit any part of the world through the development of tourism industry on a large scale. Thus, it has been seen that the governments of the renowned tourist destinations have started to develop various types of tourist facilities. The third chapter of this book tells about the various strategies behind the selection of appropriate customers and clients. This chapter discusses about how the tourism industry should know and understand more about their visitors so as to attract them.

Going ahead the role of destination management in organizations have been discussed in chapter four which has gained lot of importance over the years. It also gives the detailed description about the Destination Management Organizations. Chapter five of this book gives a drive through the management of human resource and required skill in managing destination tourism which requires high quality personnel. Chapter six of this book tells about the destination marketing which is most successful and advanced tool implemented in the tourism industry. This chapter explains the role of Distance Management Organizationsin destination marketing, its planning and the research methodology. Chapter 7 is related to the management of heritage sites which represents the symbolic tourism destinations and attractions for the tourists and the challenges faced due to the ever-increasing tourism that are also related to developmental issues of tourism. Chapter 8 relates to the branding of destination where it deals with the concepts of different forms of brands for the enrichment of tourism.

The concluding chapters 9 and 10 of this book discuss the development of destination products and destination E-business and information management respectively. The former describes the strategies related to the advancement and expansion of new attractions, experiences, facilities and amenities provided by the public and private sector, and later, describes the role of business in tourism and destination based marketing where it has been shown how to utilize the e-commerce business.

This book covers the complete analysis of market trends and how they respond to changing value chains of the market. It also touches how destination tourism helps in promoting and encouraging private sector investment along with the improvement of small, medium and micro undertakings in tourism.