Kamran Kashani; Jean-Pierre Jeannet; Jacques Horovitz; Sean Meehan; Adrian Ryans; Dominique Turpin; John Walsh John Wiley & Sons Inc (2005) Pehmeäkantinen kirja
Sivumäärä: 461 sivua Asu: Pehmeäkantinen kirja Painos: 2. painos Julkaisuvuosi: 1994, 11.10.1994 (lisätietoa) Kieli: Englanti
For senior/graduate-level courses.
This volume offers a collection of cases that are multinational in scope, describe actual situations, and illustrate a broad array of timely, complex issues faced by global marketers as they take their products and services into new nations and cultures.