Francisco J. Martínez-López (ed.); Juan Carlos Gázquez-Abad (ed.); Kusum L. Ailawadi (ed.); María Jesús Yagüe-Guillén (ed.) Springer (2017) Pehmeäkantinen kirja
Juan Carlos Gázquez-Abad (ed.); Francisco J. Martínez-López (ed.); Irene Esteban-Millat (ed.); Juan Antonio Mondéjar-Jiménez Springer (2014) Pehmeäkantinen kirja
Marco Garrido-Cumbrera; Victoria Navarro-Compán; Christine Bundy; Raj Mahapatra; Souzi Makri; Carlos J. Delgado-Domínguez Springer (2022) Kovakantinen kirja
Marco Garrido-Cumbrera; Victoria Navarro-Compán; Christine Bundy; Raj Mahapatra; Souzi Makri; Carlos J. Delgado-Domínguez Springer (2022) Pehmeäkantinen kirja
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.