Ian Birt | Akateeminen Kirjakauppa

The new edition of Writing Your Plan for Small Business Success shows you how to prepare and use a business plan for your own small operation. The book is a practical guide for anyone wanting to start or already in a small business. The book is also an essential text for students studying small business management.

The book is divided into two parts.  Part A provides guidelines for the step-by-step building of a business plan.  Each chapter has examples to illustrate key points.  Exercises and quick quizzes are also included in each chapter to test students’ understanding. 

Chapter 8 refers to the completed business plan.  It tells students how to implement a plan, how to use the plan to measure the success of business results and how to change a plan if unforseen events occur.  Assessment activities, with assessment criteria and rating scales, are provided in Chapter 9.  In Part B, sample plans are shown for different kinds of small business situations.

By following the guidelines provided in this book, a student will be able to prepare and use a sound business plan for their own small operation.