The Entrepreneurial Method promotes a realistic pedagogy. It takes the stance that developing entrepreneurial expertise may take up to 10 years of deliberate practice. This book provides students with an understanding of the need for practice, and the foundation of principles and skills they need to practice. The 15 chapter book is rich in examples, cases, exercises, and other tools to help instructors provide students with a potent experience in the entrepreneurship classroom.



Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a venture
Based on emerging research into the Entrepreneurial Method
Focuses on effectual logic and principles derived from it
Advocates the attainment of entrepreneurial expertise via deliberate practice
Standard issues in entrepreneurship also covered, including financing, the business plan, operations, and leadership