World Class Selling delivers the latest research-based criteria for sales teams interested in selling more effectively against an ever-changing business environment. Used as a guide, sales leaders can use this title as a foundation to build or reorganize sales processes and sales people. This resource is best used for professionals (employees or consultants) working with or within the sales organization who have influence on the structure, processes, policies, and culture of the sales team and the sales and service culture of the organization. Included in the text is the data-driven documentation needed to properly and confidently position sales resources and operations to achieve greater results.