Dougal Jackson | Akateeminen Kirjakauppa

'An instant classic-this book is so utterly relevant and needed. And it is hellishly refreshing to boot. I fucking love it, and heartily recommend it to all.' -Dr Jason Fox, best-selling author of How to Lead a Quest

Take a practical approach to the communication challenges in your workplace. Through 11 strategies, 23 tactics and 15 stories this handy how-to will help curious humans:



use the science of connection to create compelling communication
translate mind-numbing complexity into captivating simplicity
hijack attention, engage and influence others.

Whether you're a leader looking to connect with your workforce; a member of a small team, hungry to make a difference; or at the helm of a global organisation, with an eye on the horizon - this is a how-to for forward thinkers like you.