David T McMahan | Akateeminen Kirjakauppa

This popular textbook explores fundamental communication concepts, theories, and skills with a thematic integration - the relational perspective - that encourages students to apply the material to their own lives.



The book helps students develop a strong foundation in communication concepts, theory, and research, as well as practical communication skills such as listening and critical thinking, using technology to communicate, understanding nonverbal communication, creating persuasive strategies, and managing group conflict.



It also introduces students to important emerging areas in communication studies, offering unique chapters on health communication and family communication. Ideal for 21st-century students, this text provides up-to-date insight into the communication topics central to everyday life.