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The Sales Expedition, The Sales Playbook provides the reader, whether a sales novice, or a seasoned salesperson, a step-by-step approach to become a top sales professional. After interviewing hundreds of salespeople, sales managers, business owners and customers, the format and order were developed.  Other sales textbooks deal with honesty and integrity later on the in the process. This playbook discusses these topics first, because they are proven to be most important to customers and sales success.

The Sales Expedition, The Sales Playbook provides readers with detailed proven methods to:



overcome obstacles to prospecting.
construct what an Ideal Customer is.
develop lasting relationships.
become a great listener.
master the art of asking questions.
making memorable presentations.
handling and neutralizing objections.
explain cost versus price.
become a great closer and obtain referrals.
craft impactful sales narratives.
create other sales tools: Becoming an emcee, making standout bios  and pre/post call checklists.

This playbook provides numerous real-life examples and case studies to reinforce the topics. Most of which come from the authors' personal experiences in sales. The book is written, reviewed, and augmented by many successful salespeople who want to see others also succeed.

To complete the classroom experience, the authors are available for discussion of any of the points in the book.