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Dave Chaffey | Akateeminen Kirjakauppa

Haullasi löytyi yhteensä 78 tuotetta
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Internet Marketing
Tekijä: Dave Chaffey; Fiona Ellis-Chadwick; Kevin Johnston; Richard Mayer
Kustantaja: (2008)
Saatavuus: Loppuunmyyty.
EUR   68,40
Business Information Management
Tekijä: Dave Chaffey; Gareth White
Kustantaja: (2010)
Saatavuus: Loppuunmyyty.
EUR   91,10
E-Business and E-Commerce Management
Tekijä: Dave Chaffey
Kustantaja: (2011)
Saatavuus: Loppuunmyyty.
EUR   75,10
Digital Marketing
Tekijä: Dave Chaffey; Fiona Ellis-Chadwick
Kustantaja: (2012)
Saatavuus: Loppuunmyyty.
EUR   74,90
Digital Business and E-Commerce Management
Tekijä: Dave Chaffey
Kustantaja: (2014)
Saatavuus: Loppuunmyyty.
EUR   78,80
Internet Marketing
Tekijä: Dave Chaffey; Richard Mayer; Kevin Johnston; Fiona Ellis-Chadwick
Kustantaja: (2002)
Saatavuus: Loppuunmyyty.
EUR   57,20
Multipack: Internet Marketing:Strategy, Implementation and Practice with Web Strategy Pro CD
Tekijä: Dave Chaffey; Richard Mayer; Kevin Johnston; Fiona Ellis-Chadwick; Palo Alto Software
Kustantaja: (2003)
Saatavuus: Loppuunmyyty.
EUR   55,70
Multi Pack: E-Business and E-Commerce 2e with Success In Your Project
Tekijä: Dave Chaffey; Philip Weaver
Kustantaja: (2004)
Saatavuus: Loppuunmyyty.
EUR   76,80
INTERNET MARKETING & RELATIONSHIP MARKETING
Tekijä: Dave Chaffey; Richard Mayer; Kevin Johnston; Fiona Ellis-Chadwick; Manfred Bruhn
Kustantaja: (2003)
Saatavuus: Loppuunmyyty.
EUR   84,60
Online Course Pack: Internet Marketing Strategy Implementation and Practice with OneKey CourseCompass Access Card Chaffey: Inter
Tekijä: Dave Chaffey; Richard Mayer; Kevin Johnston; Fiona Ellis-Chadwick
Kustantaja: (2005)
Saatavuus: Loppuunmyyty.
EUR   61,60
Online Course Pack: Internet Marketing Strategy Implementation and Practice with OneKey Blackboard Access Card Chaffey: Internet
Tekijä: Dave Chaffey; Richard Mayer; Kevin Johnston; Fiona Ellis-Chadwick
Kustantaja: (2005)
Saatavuus: Loppuunmyyty.
EUR   61,50
Online Course Pack: Internet Marketing Strategy Implementation and Practice with OneKey WebCT Access Card Chaffey: Internet Mark
Tekijä: Dave Chaffey; Richard Mayer; Kevin Johnston; Fiona Ellis-Chadwick
Kustantaja: (2005)
Saatavuus: Loppuunmyyty.
EUR   61,10
Valuepack:Internet Marketing:Strategy, Implementation and Practice/Principles of Direct and Database Marketing/Research Methods
Tekijä: Dave Chaffey; Alan Tapp; Mark Saunders; Adrian Thornhill; Philip Lewis
Kustantaja: (2008)
Saatavuus: Loppuunmyyty.
EUR   123,20
Valuepack:Marketing Channels/Services Marketing:International Edition/Internet Marketing:Strategy, Implementation and Practice/P
Tekijä: Dave Chaffey; Alan Tapp; Anne Coughlan; Erin Anderson; Louis W. Stern; Adel El-Ansary; Christopher H. Lovelock; Jochen Wirtz
Kustantaja: (2007)
Saatavuus: Loppuunmyyty.
EUR   184,70
Valuepack:Internat Marketing:Strategy, Implementation and Practice/Principles of Direct and Database Marketing
Tekijä: Dave Chaffey; Alan Tapp
Kustantaja: (2007)
Saatavuus: Loppuunmyyty.
EUR   97,20
Digital Marketing
Tekijä: Dave Chaffey; Fiona Ellis-Chadwick
Kustantaja: (2015)
Saatavuus: Loppuunmyyty.
EUR   76,60
Digital Marketing Excellence - Planning, Optimizing and Integrating Online Marketing
Tekijä: Dave Chaffey; PR Smith
Kustantaja: Taylor & Francis Ltd (2022)
Saatavuus: Noin 12-15 arkipäivää
EUR   60,80
eMarketing eXcellence - Planning and Optimising your Digital Marketing
Tekijä: PR Smith; Dave Chaffey
Kustantaja: Routledge (TANDF) (2008)
Saatavuus: Noin 5-8 arkipäivää
EUR   42,90
Bocij & Chaffey: OneKey CourseCompass_Business Information Systems 3e
Tekijä: Paul Bocij; Dave Chaffey
Kustantaja: (2005)
Saatavuus: Loppuunmyyty.
EUR   24,00
OneKey: CourseCompass: Chaffey: Business Information Management
Tekijä: Dave Chaffey
Kustantaja: (2005)
Saatavuus: Loppuunmyyty.
EUR   25,20
    
Sivumäärä: 736 sivua
Asu: Pehmeäkantinen kirja
Painos: 4. painos
Julkaisuvuosi: 2008, 08.12.2008 (lisätietoa)
Kieli: Englanti
Korvaava tuote: 9780273746102

The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across.

 Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe’s top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world.

In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new 'Digital Marketing in Practice' interview.

This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience.

"Chaffey builds upon what is already the 'first stop' for anyone wanting to get to grips with Internet and Digital marketing.  Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline."

Ian Harris, Digital Marketer
(BSc, PhD)

"Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author."

Dr Ruth Rettie
Senior Lecturer,
Kingston University

"He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!"

Dr Ellen Hertzberg

Hedmark University College, Norway and Bangkok University, Graduate School, Thailand

"Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge.”

Prof. Ivo Pezzuto,

Principal Management Consultant and Senior Professor of Marketing and Strategy
Swiss Management Center



Loppuunmyyty.
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Helsinki
Tapiola
Turku
Tampere
Internet Marketingzoom
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ISBN:
9780273717409
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