This reference for wine growers, wine makers, and wine marketers translates current literature and technology in viticulture an enology into usable information which readers can apply towards their individual needs and tasks. It provides an overview of the wine industry that includes wine culture, winery design, wine quality control, wine and human physiology, and wine marketing in a logical, wise progression. This book will appeal to all commercial grape growing, winemaking, and wine marketing personnel, as well as students, aspiring entrepreneurs, and amateur wine makers.