This book has papers presented in ICCBP 2021 in the area of Marketing, Finance and Accounting, OB and HRM, Operations and SCM, IT, Strategy, Entrepreneurship and case studies with respect to various functional activities. The conference provided a platform to practitioners, researchers and consultants and students to exchange their thoughts and contribute or share their views and expertise in formulation and implementation of various strategies during these uncertain times.The book will find some space in the minds of the stakeholders and provide some important strategies for the future.