Berit Berg | Akateeminen Kirjakauppa

Berit Bergström is an expert and educator on colour theory and colour choice and is active in her own company, Berit ColourTalks. She has previously worked at NCS Colour AB and was the CEO of NCS Colour Academy. Berit has extensive experience of delivering courses in colour design and has undertaken university level studies in colour at a number of institutions around the world. Knowledge and experience from colour teaching for more than 30 years has resulted in this book about colour and design.



Colour Choices

A practitioner’s guide to designing colour schemes

Colour Choices is a practical guide to colour selection and design for architects, designers, students and others who want to learn more about how to create a positive environment. It provides a broad, deep understanding of the different ways we can make colour choices in the design of our surroundings and a world rich in symbols in the form of signage, information boards, data screen readability and websites.

The book presents practical methods for analysing the significance and associations of different colours and describes ways in which we can combine colours and create overviews of colour ranges. It also describes extrinsic factors, changes in colour, that affect how the colour selected is perceived. Colour Choices highlights different ways of working with colour in the way we experience colours. It ends by offering practical examples of colour analysis and colour scales for inspiration.