This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management; -Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
Contributions by: Alejandro Pérez-Ferrant, Alfonso Vargas-Sanchez, Anne-Mette Hjalager, Brent Ritchie, Dawn Gibson, D Parra López, Geoff Southern, James Wilson, Jithendran Kokkamikal, José Alberto Martínez-González, Kanes Rajah, Kun-Huang Huarng, Larry Dwyer, Luiz Moutinho, María Moral-Moral, Mercedes Melchior-Navarro, Noel Scott, Rafael Alberto Pérez, Ronnie Ballantyne, Stephen F Witt, Scott McCabe, Shirley Rate, Tiffany Hui-Kuang Yu, Vanessa Yanes-Estévez, Yawei Jiang, Yvette Reisinger
