Strategic Management in Tourism
Linking strategic thinking with action for the management of tourism, this book evaluates global trends, analyses environmental impact and reviews the major factors affecting international tourism management. Now in its third edition, this well-established resource includes extra pedagogy such as learning objectives, questions and case studies.
Contributions by: Alejandro Pérez-Ferrant, Alfonso Vargas-Sánchez, Anne-Mette Hjalager, Brent W Ritchie, Dawn Gibson, D Eduardo Parra López, Geoff Southern, James Wilson, Jithendran Kokkamikal, José Alberto Martínez-González, Kanes Rajah, Kun-Huang Huarng, Larry Dwyer, Luiz Moutinho, María Moral-Moral, Mercedes Melchior-Navarro, Noel Scott, Rafael Alberto Pérez, Ronnie Ballantyne, Stephen F Witt, Scott McCabe, Shirley Rate, Tiffany Hui-Kuang Yu, Vanessa Yanes-Estévez, Yawei Jiang, Yvette Reisinger
Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 4-5 viikossa |
Tilaa jouluksi viimeistään 27.11.2024