MC - De Gruyter | Akateeminen Kirjakauppa

The book comprises a series of contributions and case studies fused together around the concept and dynamics of innovation – product, process, systems, marketing, organisation, roles, relations, norms, values and policy. The underlying theme is innovation as necessarily transformative, where the transformation is in the economic system for a better world. That better world is one that is inclusive, efficient and meets the global challenges. To that end the tools of innovation, measurement (effects vis-à-vis outcomes) and the enabling financial mechanisms are examined, evaluated and change is explored.