IT'S ALL IN YOUR HEAD is the true story of what
makes up your mind. It's the interactive, easy-to-read, stupendously sourced,
user's guide to your brain. This immersive book tackles the questions that keep
you up at night: Is your smartphone wrecking your memory? Are believers' and
atheists' brains different? Who's smarter: your baby or your dog? Hwo is yuor
biarn albe to raed tihs crzay quseotin?


Neil deGrasse Tyson calls the human
brain the most complicated object we know, and there's way too much information,
mystery, and discovery to cover in just a book. That's why It's All In Your
Head is the centerpiece of a fun, illuminating franchise spanning across
digital, experiential, broadcast and more-all devoted to the awesomeness of your
brain.

KEITH BLANCHARD is the author
of two novels and has contributed in various capacities to a wide range of
publishing and production enterprises, from The Week to Cosmopolitan,
Rolling Stone to The Drew Carey Show, The Wall Street Journal
to Yourtango.com. Most recently the chief digital officer of the World
Science Festival, Keith was the longtime editor-in-chief and creative director
of Maxim.

WICKED COW STUDIOS
is a new content studio that starts first with book publishing while securing
dynamic, world-class partnerships around its book content simultaneously. Wicked
Cow is also Derek Jeter's co-founder and co-publisher in Jeter Publishing, their
content studio that includes a joint venture partnership with publishing giant
Simon & Schuster. Previously Wicked Cow managed beloved pop culture brands
including Wiffle (R), The Roberto Clemente Estate, Big League Chew,
and the Notorious B.I.G. Estate.