Egea Spa - Bocconi University Press | Akateeminen Kirjakauppa

This book's content is original because it is one of the few works which tries to address the counterfeiting and illegitimate trade topics through a strategic and supply chain management perspective. Generally this topic is dealt with at a functional level. Focusing on the legal and legislative aspects, and the macroeconomic impacts, the author proposes a holistic approach that companies should adopt to counter these phenomena by connecting operations, marketing, and legal studies. It discusses the topic of counterfeiting and the grey market. In addition, Original or Fake? includes several company cases from famous brands such as Prada, Versace, and Luxottica.