New Second Edition Now Available!

Sports Communication: Dimensions, Theory, Applications, and Culture by Alan Jay Zaremba examines the interdependent relationships between sport and communication that affect culture, economic, politics, team performance, educational systems, and social interaction.The NEW Second Edition of Sports Communication: Dimensions, Theory, Applications, and Culture:



discusses communication principles and theoretical underpinnings as they relate to sports contexts, crisis communication in sports, communication within team contexts, and communicating with the public.
uses recent events to describe the effects of sports communication on society, history, and culture, ethical issues for sports communicators, and the impact of fandom on society.
features Sport Communication Prompts, Fair or Foul: Questions of Ethics, First Person Narratives, and Practitioner Perspective vignettes that encourage readers to learn from experts and empowers them to apply content to real-life situations.
Promotes critical thinking! The publication integrates prompts at the beginning of each chapter to encourage students to take and defend a position on a sports communication issues.
Is interactive!  The package includes SportsChats prompts that encourage readers to respond online to sports communication questions and react to classmates' articulated positions.
Is up-to-date!  References to popular books and cases are included throughout the publication – including content from Megan Rapinoe, Carli Lloyd, John Feinstein, Julie DiCaro, and Larry Olmstead.