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Sports Communication: Dimensions, Theory, Applications, and Culture examines the interdependent relationships between sport and communication that affect culture, economics, politics, team performance, educational systems, and social interaction.
Alan Jay Zaremba's Sports Communication: Dimensions, Theory, Applications, and Culture:


Is comprehensive! It discusses communication principles and theoretical underpinnings as they apply to sports contexts, crisis communication in sports, communication within team contexts, and communicating with the public.
Is contemporary! The publication uses recent events to describe the effects of sports communication on society, history, and culture, ethical issues for sports communicators, and the impact of fandom on society.
Is practical! Sport Communication Prompts, Fair or Foul: Questions of Ethics, First Person Narratives, and Practitioner Perspective vignettes encourage readers to learn from experts and empowers them to apply content to real-life situations.
Is student friendly! Chapter in a Nutshell outlines, color photos, Test Yourself vignettes, Chapter questions, and references help the reader to comprehend the material.