Emotional Selling is a very practical book that is, easy to read, informative, and will provide anyone that reads it exactly what they need to know to sell successfully. It gets right to the point and will help any one interested in selling to focus on what is important. Not only does the book provide the keys to success but it also provides quick summary charts to allow you to use the book as a quick reference before any sales call or meeting. It has been estimated that 80% of all buying decisions are based on emotion. The key to successful sales is making the right connection with the customer, and extracting the right emotional response. The book sets out a tried and tested technique to achieve this objective by thinking, acting and responding on the basis of emotion. This book will enable readers dramatically to improve their sales performance, and enjoy it at the same time... David Yule has created a dynamic guide to using "emotional intelligence" in selling. The book shows how these groundbreaking new principles can be applied to create rapport and achieve sales with even the most difficult of customers. If you want to improve your own or your organizations sales performance then this book. Not only will you see immediate results, but you'll have fun along the way.