Media representations of ageing play a role in stereotype formation and even reinforce them. Encountering these stereotypes can negatively impact the self-esteem, health status, physical wellbeing and cognitive performance of older people.


This international collection examines different dimensions of ageing and ageism in a range of media. Chapters include explorations of the UK media during the COVID-19 pandemic; age, gender and mental health in Ghana; advertising in Brazil; magazines in Canada; Taiwanese newspapers; comics, graphic novels and more.


Bringing together leading scholars, this book critically considers differences in media portrayals and how older adults use and interact with the media.

Contributions by: Nicole Dalmer, Lucia Cedeira Serantes, Eugène Loos, Loredana Ivan, Maria Sourbati, Wenqian Xu, Christa Lykke Christensen, Karin Lövgren, Linn Sandberg, Jeff Hearn, Dana Sawchuk, Monika Wilinska, Doris Akyere Boateng, Chin-Hui Chen, Yan-Hua Huang, Gisela Grangeiro da Silva Castro, Paul Higgs, Chris Gilleard, Laura Hurd, Raveena Mahal, Barbara Ratzenböck