Contemporary Media: Structures, Functions, Issues and Ethics helps the reader become more knowledgeable about the mass media. The publication concentrates on the content, structures and issues associated with the mass media, rather than the science of television, radio, movies and the other mass media.  The publication encourages students to think critically about the mass media so that they will gain a greater appreciation and understanding of the mass media



The Latest 2014 Printing of Contemporary Media: Structures, Functions, Issues and Ethics:





Analyzes the past, present and future of the mass media.
Discusses newspapers, magazines, book publishing, the Internet, radio, television, the recording industry, movies, public relations and advertising.
Examines the structures, functions, theories, roles, responsibilities and ethics of mass media
Includes information on mass media issues and problems, laws and regulations, and jobs and careers.
Places a special emphasis on news in the mass media – as it is critical that students develop an understanding of how news is gathered, processed and distributed.
Features Your Thoughts vignettes within each chapter that encourage readers to stop reading, think about an issue or problem, and write briefly about it. These help students gain insights and a deeper understanding of the significant aspects, issues, problems and dilemmas associated with the mass media.
Think Back features at the end of each chapter give students a chance to test themselves to see how much they’ve learned from the chapter.