All creative economies have two characteristic features: (1) culture and business are so intertwined that it is not possible to distinguish them; and (2) the traditional dividing and defining line between production, distribution, and consumption are blurred. Arguing that the creative industry should not be limited to specific industries, but should instead cover all creative business practices, the authors demonstrate how culture is being practiced in business and how the cultural reproduction process has become, at the same time, an economic process. This edited volume focuses on empirical examples and case studies to examine the form and content of the creative economies of East Asia.