Making decisions
can be tough, but how do you know it’s the right one and how can you be sure
that unconscious biases aren’t distorting your thinking?



In
Risky Business, Anna Withers and Mark
Withers draw on decades of research in the fields of psychology, behavioural
economics and neuroscience to explain why so-called rational brains are
frequently fooled by over 100 powerful unconscious biases. At the same time
they provide a straightforward framework everyone can use, where these biases
are embodied into eight memorable characters that help us to avoid these
pitfalls and make better decisions. All of us, even experts, are influenced by
these unconscious biases. We all get attached to relationships or ideas; we are
prone to over-confidence or to serving up what others want to hear. We are all
prone to use shortcuts to get us to the decision we want and are all influenced
by our past experience and the knowledge we have accumulated. Using a wealth of
stories and anecdotes they introduce the reader to eight fascinating characters
that help us to understand the workings of our unconscious mind. This book is
an essential guide to anyone wanting to make better decisions.