Various case studies that show how to explain the value of OEE to everyone in the organization, from the senior executive to the shop floor personnel. OEE discussions showing how to ""dollarize"" results and present the financial terms to executive financial personnel. A clarification of the goals and objectives of TPM, allowing TPM Champions to clearly present a TPM business case to their organizations. Explanations of the pitfalls that may be encountered during TPM implementation and how to avoid or correct these problems.