Interest in pole fishing began to increase substantially in the 1970s with the introduction of much longer carbon fibre poles and since then its popularity has grown enormously both on stillwaters and latterly on rivers as well. The first law of fishing is to find your fish and the second law is to present your bait in such a way that the fish do not know that it conceals a hook. Pole fishing offers the ultimate when it comes to the second law and that is why the pole is the first choice of most anglers who demand the ultimate in bait presentation.