Winning with IP - Managing intellectual property today
Novaro PublishingSivumäärä: 150 sivuaAsu: Pehmeäkantinen kirjaPainos: 2nd New editionJulkaisuvuosi: 2022, 10.01.2022 (lisätietoa)Kieli: Englanti Intellectual property has a powerful impact on growth for those who integrate it into their business model. Drawing on the knowledge and experience of 20 top-level IP performers, including the innovation support team at the European Patent Office, this book reports on how IP is being used post-pandemic to create tech solutions, pick up the latest thinking, take a competitive lead, negotiate the best deal, knock back any challengers and open up a path to breakthrough growth. It gives a series of lessons and insights about how today's winners are lining up their IP to transform early-stage ideas and technologies into assets around which competitive business models can be designed.