The history of New Texas, the Texas we know today—oil-rich, insufferably loud, and unbearably proud of itself—begins in the late 1920s, when a horned frog wakes from its thirty-one-year nap in a courthouse cornerstone and flabbergasts the nation. In slightly over two decades ten individuals—their words, actions, and accomplishments—come to define the New Texas of the twenty-first century. While the history of Old Texas rests on oft-told legends of Houston, Austin, Travis, Crockett, Rusk, Lamar, and Seguin, today’s New Texas—proud, loud, self-promotional, sports-crazy, and too rich for its own good—is the Texas that percolates throughout the nation’s popular culture.

In Texas Loud, Proud, and Brash: How Ten Mavericks Created the Twentieth-Century Lone Star State, author Rusty Williams profiles ten largely unsung men and women responsible for the Texas you love, hate, and (secretly) envy today. Sidebar content throughout the book features historic anecdotes and words of wit and wisdom from Boyce House’s numerous speeches and books about Texas.