The UK Church is in decline; falling attendances and weakening influence. However, signs of hope are appearing, particularly through Fresh Expressions. Here, Dr Williams explores the establishment of a sustainable Fresh Expressions Movement; how it can mature, relate to the consumerist agenda, develop leadership and, crucially, engage with the poor. Williams examines one UK Diocese and paints a picture of an exciting movement that takes 'God's bias to the poor' very seriously. From interviews with leaders of urban Fresh Expressions, she gives an overwhelming impression of committed people taking incarnation seriously, immersing themselves in the local context, and committed to staying for considerable periods of time. Williams does not flinch from asking difficult questions. What do some Fresh Expressions flounder? How should Fresh Expressions relate to the wider church? How can leaders make themselves accountable? What support structures should Dioceses put in place for Fresh Expressions?