This volume contains a series of sixteen lectures entitled: what selling is and what it is not; qualifications needed for selling; qualifications needed in selling for resale; qualifications needed in selling specialists; loyalty as an asset to a salesman; weaknesses which retard advancement; vital success qualities to be developed; value of resourcefulness in sales success; why close adherence to policy pays; sentiment in selling; preparing for the sale; mechanics of selling; getting the order; how to make good on your job; winning promotion; etiquette of salesmanship.