Emerging markets are entering a period of instability and crisis due to the recent financial problems in Asia. These events have had a profound effect on the strategic plans of global corporations for their operations in these countries. William Nobrega presents case studies from a wide range of industries to both highlight the unaccounted-for risks which face global firms operating in emerging markets, and emphasize the dire need for rational planning strategies for these firms. The book provides practical diagnostics for creating contingency plans, exit strategies, and rationally assessing the climate for growth.