Sivumäärä: 800 sivua Asu: Kovakantinen kirja Painos: 3. painos Julkaisuvuosi: 1994, 11.11.1994 (lisätietoa) Kieli: Englanti
Korvaava tuote: 9780131202061
Exceptionally real-world in focus — with examples, issues, and applications interlaced throughout — this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.