In The Very Idea, leading business author and creative guru David Wethey is critical of how so many workplaces suppress creativity, and do little to stimulate and incentivise idea generation and invention. That urgently needs to change with the Future of Jobs report saying that the three most important individual skills are now Complex Problem Solving, Critical Thinking and Creativity.

Wethey shows you how to stimulate idea generation, and harness the power of those ideas for both individual and organisational success. All of us - not just 'creatives' and 'experts' - have the ability to come up with ideas. Some ideas are the product of our lively imagination. Most successful ideas come from the powerful connections we make between new thoughts, 'inspirations', knowledge and experience. Wethey gives priceless tips on using your Idea Brain to come up with valuable ideas that can be developed with colleagues and in teams.

Wethey claims that ideas are the source of all progress, growth and change, and he places them at the centre of their own ecosystem, which he calls 'Idea Economics'. In The Very Idea you will find numerous examples of the maths we can use to make ideas more valuable, and behind the scenes stories about ideas that really changed the game.