Oxford University Press Sivumäärä: 528 sivua Asu: Pehmeäkantinen kirja Painos: Paperback Julkaisuvuosi: 2007, 06.12.2007 (lisätietoa) Kieli: Englanti
This introductory textbook presents the key themes and issues that underpin the business environment. The PESTLE framework is used to introduce core political, economic, socio-cultural, technological, legal, and environmental business contexts. This is followed by topical 'issues' chapters, covering contemporary areas in the business environment.