This book is everything a musician, filmmaker, or content user needs to know about placing music into film, TV, games, and commercials. Created for musicians and music supervisors, this comprehensive compendium of real-life licensing and music placement examples will lead the musician, writer, or potential content acquirer down the path of music rights do's and don'ts. Music licensing and rights terms are defined as well as detailed description on the clearance process. Culled from numerous speaking engagements and twenty-five years in the music industry, veteran music executive Brooke Wentz brings to light her thoughts on current rights issues and how we are moving closer to a copyright cartel. This book reveals the secrets to content acquisition and the innuendos involved for securing music, one of the most complex and always changing IP's to lock down.