A vital and personal aspect of individual identity, culture shapes a person's norms, values, beliefs and practices. This Fourth Edition introduces the sociology of culture and explores cultural phenomena including stories, beliefs, media, ideas, art, religious practices, fashions and rituals from a global-sociological perspective. The author takes a global approach by considering cultural examples from various countries and time periods, by delving into the ways globalization processes are affecting cultures and by offering an explanation of the post-Cold War era culture-related conflicts.

Readers will develop a deeper appreciation of culture and society from this text, gleaning useful insights that will help them overcome cultural misunderstandings, conflicts, and ignorance and will help equip them to live their professional and personal lives as effective, wise citizens of the world.