Entrepreneurial Family Business: From Survival to Success is a comprehensive look at the impactful elements surrounding family business and entrepreneurship throughout time. It emphasizes the importance of overlap between family, business, and ownership by utilizing story-telling techniques. By explaining the role of entrepreneurship with a story, the author is able to show practical applications and highlight important cornerstones of family business. Historical documents and records are provided throughout the text in order to supply fact-based evidence.
The author, Dr. Dianne H.B. Welsh, discusses the creation, experiences, and evolution of her family business, Boyt®, which began in 1901 as a horse and animal equipment company, evolved into Boyt® Division Welsh Sporting Goods that revolutionized the soft-sided luggage industry around the world, and is now in its next phase and ownership.
Entrepreneurial Family Business: From Survival to Success focuses on the role of innovation in the development and longevity of Boyt®. It highlights the integral roles that each person plays in the success of a business and emphasizes that each role deserves respect and praise. This text allows readers to consider the outcomes of their decisions and the impact on the sustainability of the family, business, and ownership.